Humana Partners with Gym Farm to Enhance Customer Experience Offered to Members of Reward-based Wellness Program

LOUISVILLE, Ky. & SAN FRANCISCO--(BUSINESS WIRE)--A majority of the 4.9 million members of Humana Inc.’s reward-based wellness program, Go365, will now earn rewards quicker through daily tracking and reporting of fitness check-ins and at more participating health centers thanks to a partnership with Gym Farm’s Health Data Network, a San Francisco-based health and wellness software automation technology company.

Go365 motivates members to make positive lifestyle changes by tracking simple wellness achievements. Members are able to choose their level of engagement and participate in personalized activities tailored to their specific health needs and interests. When a member reaches a goal, like running a 5K or working out at a fitness center, they get rewarded. Go365 awards its members “Bucks” that can be redeemed for items like gift cards, movie tickets and compatible fitness devices.

Under Gym Farm’s process, the frequency of fitness check-ins for the majority of Go365 members will be increased from once per month to daily distribution of fitness check-ins into the respective Go365 member’s account. The wait for points is now daily instead of up to 45 days.

“Gym Farm’s process is able to reliably and at a greater frequency provide Humana Go365 members their fitness check-ins, and thus quickly provide them their rewards,” said Nate Kvamme, Vice President of Humana Wellness Solutions. “Gym Farm’s system speaks directly to a health center’s software to retrieve the visit data. This eliminates the need for manual submission and permits Gym Farm to increase the frequency at which data is distributed to our members’ accounts.”

“We’re excited to be working together with Humana and the Go365 team to simplify and automate the data processing of healthy habits for Go365 members to get them their rewards quickly and easily,” said Troy Simon, Chief Executive Officer of Gym Farm. “Through our proprietary methods we’re able to aggregate greater amounts of verified data points to provided more opportunities for participants to receive points. Together we’re providing a new and innovative method to reward Go365 members for their healthy behaviors.”

Through the partnership with Gym Farm, connecting Humana’s Go365 members with a specific fitness center has also been simplified. A member will only need to submit their fitness center membership number to the Go365 website to establish connection.

Members previously had to print out a form, visit the facility and then depend on manual upload of the information by the health club’s administrator.

Humana’s partnership with Gym Farm will also make it easier to grow the network of fitness organizations available to members due to the direct connection to a individual health centers’s tracking system.

Troy Simon